About us - Gennifer Hurtt

About us - Gennifer Hurtt

Hey there - I’m Gennifer

I curate experiences and inspire intentional living through movement, fragrance, beauty, and design.

As the founder of Collectv Studio Pilates, a Fragrance Stylist with Jo Malone London, and Editor-in-Chief of Soft Luxe Lately, I share a thoughtfully curated world shaped by beauty, connection, and the art of living well.

A life styled with intention—soft, refined, and always evolving.